About SportsSurge

Our Story

It all started with a simple belief: everyone deserves great sports gear, no matter who they are or where they’re from. Hi, I’m Michael Richard, and as a former college athlete and lifelong sports fan, I knew firsthand how the right equipment could make all the difference. That’s why I founded SportsSurge – not just as a business, but as a mission to bring quality sports gear to every athlete and fan out there.

After graduating from Elmira College with my BBA, I spent years in the textiles industry, learning everything there is to know about quality materials and what makes gear last. But I noticed something was missing in the market: a place where people could find top-notch sports equipment without breaking the bank, backed by real expertise and genuine care.

Born from Passion

Every member of our team has a story – whether it’s scoring the winning goal in college, coaching little league, or cheering from the stands through rain or shine. We’re not just selling sports gear; we’re sharing our love for the game. Football, basketball, hockey – these aren’t just sports to us, they’re part of who we are.

More Than Just Gear

When you walk into SportsSurge or visit our website, you’re not just shopping – you’re getting a partner in your sports journey. Our team includes former athletes and coaches who live and breathe sports. We’re here to share stories, offer advice, and help you find exactly what you need to perform your best.

The SportsSurge Promise

Here’s what we promise you:

Quality that lasts: We personally test and select every item we stock
Honest prices: Great gear shouldn’t empty your wallet
Real expertise: Get advice from people who’ve been in your shoes
Quick shipping: Because we know the excitement of getting new gear
Easy returns: If it’s not right, we’ll make it right

Built for Athletes, by Athletes

Our product selection comes from countless hours of research, testing, and real-world use. We don’t just read specs – we try everything ourselves. From youth leagues to pro gear, we know what works because we’ve used it.

Community First

SportsSurge isn’t just a store – it’s a community hub. We host local sports events, support youth teams, and share training tips on our blog. Follow us on social media where we celebrate wins (big and small), share player stories, and keep you updated on the latest in sports.

Our Expert Team

Every person on our staff brings something special to the table. Need advice about hockey sticks? Talk to Mike, who played college hockey. Looking for the perfect basketball shoes? Sarah, our resident basketball coach, knows every model inside and out.

Looking Forward

We’re growing, but our core values stay the same. We believe in:

Personal service that makes you feel at home
Knowledge that helps you make the right choice
Quality that keeps you coming back
Prices that keep sports accessible to everyone

Connect With Us

We love hearing from our community! Drop by our store for a chat, catch us on social media, or sign up for our newsletter. Share your game highlights, ask questions, or just talk sports – we’re always here.

Thank You

To everyone who’s been part of our journey – thank you. Whether you’re a first-time customer or a regular face at our store, you’re the reason we do what we do. We’re proud to be part of your sports story.

Remember, at SportsSurge, you’re not just buying gear – you’re joining a family of sports lovers who understand what the game means to you.

Always-On Demand, Michael Richard Founder, SportsSurge

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